key features and benefits of alta™
Repels water and oil-based stains, dust, and dirt
Helps fabrics stay clean, beautiful, and last longer.
Enhances fabric durability
Improves the seam strength, abrasion resistance, and pilling resistance of fabrics.
Extends fabric life cycle
Reduces wear, replacement, and long-term costs.
Maintains the original hand & shade of the fabric
No stiffness. No shade change. No compromise on design intent.
Cleanable & maintainable
Designed to perform long-term when cared for using a defined cleaning protocol.